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Home > News > Alsina consolidates its brand image at the Uruguay Construction Fair 2009.


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Alsina consolidates its brand image at the Uruguay Construction Fair 2009.

December 2009
The Alsina Uruguay team presents the latest innovations in the field of Building and Civil Engineering and draws

On last 30th September another edition of the Uruguay Construction Fair was held in Latu’s Exhibitions Park. The approximate attendance of the event, which lasted until 5th October, was 32.000 visitants, increasing significantlythe number of people of previous editions.

It was the first time Alsina Uruguay attended this Fair and in spite of their inexperience in this kind of events,the great work developed by the team composed by Fernando Mendoza, Germán Falco, Ignacio Pérez, Nelson Lasa, NicolásVallverdú, Rodrigo Rivero and Santiago Rovira caused the Alsina stand to be one of the most complete of the entirefairground.

The total hired area was 388 m2 which was used to assemble up to a total of 18 systems for both, Building and CivilEngineering. The great quantity, variety and quality of the offer displayed caused a large number of people visitingthe Alsina stand, which result was the winning of 100 new contacts with who work has already began to finish setting solid trading links.

During the course of this event of great national impact, Alsina displayed a perfectly planned organization at both,Marketing and Product levels, consolidating its brand image in the South American market. This will help to expandtheir business network in the area.

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