A great success at the 2022 edition of Bauma
With an innovative and revolutionary stand, the Alsina team participated in the latest edition of Bauma 2022, the world’s leading trade fair for construction machinery and materials, the mining industry, and construction vehicles and equipment. The Munich-based event featured 3,200 exhibitors from 60 countries and more than 495,000 visitors from 200 plus countries.
Alsina’s stand, located in pavilion B3, dedicated to formwork and scaffolding, was devised in a revolutionary way: reducing the physical presence of the products to a minimum and opening up space for interactions with customers and visitors, giving them the possibility to see all of our products in virtual mode. Indeed, through immersive reality and virtual reality technologies, each visitor was able to enter our construction projects and observe our formwork and formwork systems on site, with the ability to appreciate the tiniest technical details. Another huge point of attraction was the Metalearning post, where it was possible to virtually assemble, step by step, a formwork for walls, making it possible to experience the job of crafting formwork on site.
This innovative stand idea enabled Alsina to increase the number of visitors compared to the last edition in 2019, making our site a point of attraction and, above all, a gathering point within the pavilion.
Thank you to everyone who came to visit us and get to know us, to all our customers, and to our partners who helped and supported us in this edition.
We’re already looking forward to the next edition of Bauma with optimism and fresh ideas!